Creating A Relation With The Community Around Your Business
The community that lives where this company is located is very crucial. The success or failure of this company is depended on the community goodwill. There can be significant negative effect on any unpleasant reaction from the public concerning the business. No business will be in thrive in an atmosphere that is unfriendly. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
An empowered community will be a catalyst for god relations. You need to allocate a number of jobs to the locals. It will make them feel that they are part of the company. This ownership feeling will make them feel that they need to protect the business at all times. It will create an initiative in them to create a good environment for you to function in. They will inform you on everything happening in the community.
Sponsorships are great to win the community’s trust. It will give the community more in helping them out. The community can be given info on how to choose students who can learn through this program. You can select those students who top their class and support them. Another sponsorship can be through co curricular activities like sports. Sporting events, community events like fundraising can be great ways to give back.
Charity giving is another brilliant method. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. Make long term projects like building health facility that will benefit the community for long and collaborate with other agencies. Try and have regular projects in the community after a specific short period of time. This will ensure that your companies deeds are fresh in their minds. Being close with leaders in this locality is vital. People follow their leaders and listen to them, use these leaders to form relationships with the community. Get in touch with formal and also informal leaders.
In any environment communication is very vital. Great communication must be build between the business and the community at large. you can choose representatives in the community who will be communicating any concerns the company has to you.You can involve them by having public participation events on projects that will directly affect the company. This communication makes them feel loved which will be great for the business. Make this relationships when your business is at its initial stages.This creates a good image of your concerns from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.